Posts Tagged ‘Seo Articles’

Allow me to introduce my friend Jordan Kasteler also known as Utah SEO Pro. His background is in organic search engine optimization, which has been doing professionally for 4 years now, and has stayed pretty focused on that and has’t delved much into paid search at all. But as of late, he told me he has been playing a lot lately in social media and there are quite a few things he has learned. He also told me that there were quite a few things historically done he wishes he could erase. He doesn’t want to look like an idiot, especially to the SMOs, but what he wants to do is save a few headaches for people getting into social media. Today I am going to take what Jordan has taught me and I’m going to focus primarily on Digg because, it seems to be the most complex social media site out there due to its sophisticated algorithm. I am going to write his exact words, of course with his permission. So everything below will be straight from Jordan, which is some great insights on Social Marketing.

Mistake #1: Abusing self-promotion

For the past year and a half to two years I’ve had social media accounts but I never used them. If I did ever use them it was just to submit some of my own blog posts or my company’s blog posts too.

Let me note that self-promotion isn’t bad all the time. If you’ve established an authoritative status in a community or are a power-user then you are more likely to get away with it if you do so sparingly. Nobody likes a self-promoter or person who is greedy. It is essential to contribute to other people and help them promote their stories. Karma comes full-circle when it comes to social networking.

Mistake #2: Not understanding the scope of the site or the community in its entirety

I’ve heard a lot of social media experts suggesting to take a look at the site and community before you register to understand what it’s about. That advice is half the battle but before you can really understand what it’s about you have to observe, participate, and test significantly. My mistake was not knowing that the one community perceives things differently than other communities.

For example, Digg.com hates SEOs. I learned this by my low response on SEO articles submitted. Good thing I was currently operating under the name “jordankasteler” instead of “UtahSEOpro”. This could have been bad had I started participating with the name “UtahSEOpro” and then realized, after much wasted time and effort, that none of my stuff will ever get promoted because nobody likes me.

Another example happened lately on Mixx.com. I submitted one of my own articles to a group on Mixx that had a rule strictly against self-promotion. Needless to say that didn’t go over well.

Moral of the story here is know the community, know the rules, know that goes hot and what doesn’t, know who’s hot and who’s not and imitate them.

Another tip is to seek out niche communities that aren’t as big as say Reddit, Digg, Delicious, or StumbleUpon. There are niche sites like sphinn.com for Internet marketers, Sk-rt.com for woman, and Hugg.com for nature lovers. Relevant content in niche communities can drive more traffic and links than broader communities sometimes.

Mistake #3: Not having goals When I very first started using Digg used it almost as a bookmarking service.

At the time, I probably didn’t even know the difference between Digg and Delicious. When I found a site I liked, I submitted it to Digg not considering or caring if the community would like it or not or if it was news worthy. What a horrible waste, I now have 70+ submissions and only a small percentage of them are actual quality content that I’ve submitted with intentions of promoting news worthy or remarkable article, video, or image.

Start by creating goals for every piece you submit. Your goals should be to promote everything you submit and do so with pride. If you submit low-quality content then you’re a low-quality contributor and the community will recognize it quickly. Don’t just submit and forget. Use a tool like Digg Alerter to watch your submitted content. If someone comments on a post then respond back to them whether the comment was positive or negative. The key here is to engage with the community and try to start a conversation. Comments are a good quality indicator of a post so this is an important part detail. If you don’t have a good response for the comment at least vote it up or down depending on the quality of the comment.

Mistake #4: Choosing quantity over quality when it comes to friends

Initial thinking of a newbie would be the more friends the better, right? WRONG! I’m not sure if this is recent with Digg’s new algorithm change or what but what I’ve found out is that the more friend you have the higher the threshold is for a story to go popular. My mistake was adding too many friends and not monitoring if they were voting for my content or not. After decreasing my friend count on Digg from nearly 500 friends to about 65 friends I’ve seen the threshold drop dramatically. For most social media sites you want to keep your friends very relevant to your interests and make sure that they are active users. Having non-active users, people who don’t appreciate your submissions, and people who don’t help you promote your submitted content is useless. I’ll go back to Karma here, if you’re not being active and helping others yourself then don’t expect your friends to do the same.

A wise thing is to constantly monitor your friend activity and trim down friends who aren’t beneficial to your success or not. This isn’t to hurt anyone’s feelings but if they aren’t going to play they need to get off the field.

Mistake #5: Not using RSS

I hate RSS when it comes to reading my news so I’ve stayed clear from it but I discovered that RSS is my best friend for social media. There are a couple reasons why. The first reason is if you’re contributing a lot of content, especially news worthy items, then timing is everything. It’s wise to subscribe to news sites like CNN.com or NYTimes.com so you can catch hot stories as soon as they are posted.

The second reason is that you can subscribe to what your friends are posting so you can help them promote their content without having to go to each profile and check up on them daily. It’s a huge timesaver and an easy way to keep tabs on your friend’s activity.

*BONUS Mistake* Not considering submission timing

There are certain times in each community where there are more eyes on the site or certain categories than others. Knowing those times and submitting during them is important. Generally, most people surf social sites in the morning or around lunch time during their break at work. It’s a good time to submit around then to capture people’s attention. It can make the different of whether your story goes popular or not.

If you’re up at 3:00 a.m. and you see a hot story pop up on your RSS reader from CNN then it’s probably not wise to save that until lunch-time the next day to submit because then you run the risk of someone else submitting it first. So be wise and use common sense.

Summary

Hopefully learning from my mistakes will help you avoid them in the future. I like to teach people the correct way of doing things based on my experience and hopefully you can take what you’ve learned and do the same.

Internet Article Writer – what makes a good one? There are a lot of misconceptions about what makes a good Internet Article Writer so I thought I’d clear up a few simple points and myths.Myths

Why is this a myth? Most people who surf the net are neither of the above and thus they are unfamiliar with the rules of grammar or how journalists are trained to lay out text. Many have English as a second language. Thus while being grammatically correct is valuable, it is not the deciding factor when it comes to what makes a good article writer for the Internet. It is the user that determines how we write on the Internet not the editor!

Why is this a myth? There has been a lot of scientific research done into how people read content on the Internet. These results show that people largely scan text. Internet users are looking for specific information and so often won’t read the full text they will scan for the information they’re looking for. If it is not quickly apparent, they will click away to another page on the Internet to see if they can find it faster. This is not how readers of magazines behave. They don’t have the luxury of duplicate topics in the same magazine. So how you lay out an article for the Internet requires different ‘rules’ to how you lay it out in a magazine.For example: short paragraphs and bullet lists are essential ingredients to ensuring Internet users ‘scanning’ requirements are met.

Having content picked up by search engines is of course important but keyword stuffing and writing nonsense articles as a result is counter productive. It is also in dispute as to how effective keyword stuffing is in terms of attracting search engines. Word on the street (and in Wikipedia) is that Google penalises content that appears to be keyword stuffed. Also keyword stuffed articles are rarely read as they don’t read well.So what does make a good article writer if none of the above?Interesting, engaging content laid out in a manner which satisfies the scanning needs of people who surf the net. If you fill your niche website /blog with engaging, relevant content often, the search engines will favour you and readers will enjoy what you write and return for your latest contribution. Keyword optimisation will help. Keyword optimisation is not the same as keyword stuffed. Summary There a many ‘qualified’ writers on the Internet but not all of them attract a regular following or high volume traffic. This might be due to their inability to write in the manner required for Internet surfers, or it might be due to dull content.Tip As an article writer myself, when writing for pleasure I nearly always try to inject a rhythm into my writing, so it is almost poetic. I take the reader on a ride and I believe this rhythm is what keeps them reading my articles from start to finish. I started writing a novel the same way a while ago and I was told by those that reviewed it that they couldn’t put it down. It was far from a great work of literary genius. But I believe the way the content flowed and the almost poetic way I used words is what kept them moving through the pages. If you want to write articles for your own website or blog, give that small tip a consideration.

So you want to SEO your website. You and thousands of others. There is no magic potion or tricks to SEO. I hate to bore you but SEO is just math. If you know how Google does their math to rank websites then guess what? Your on your way to the first Google search results page and an increase in sales big time.

I found a few websites that are extremely helpful to the internet marketer and website owner. If you are having a problem with your website not showing up in Google search for your products, then you might as well not even have a website.

Does your website get minimal traffic and you don’t know why? There are a lot of questions on this subject, but I am not here to answer them. I will refer you to the experts and the best online sources where I learned my SEO skills.

I will also be telling you about how I increased traffic to my website by taking a couple of online Google Adwords and Article Marketing classes.

You can take a Google Adwords Class or a Article Marketing class online in one evening for the condensed version of the course.

I don’t want to overwhelm you so I will give you three things that will improve your knowledge on this subject beyond belief. Later on when I update this article I will be offer more info on improving your ranking on Google.

The top things I recommend you do first is to help your ranking:

Bookmark this article now. It will be updated often.

You will see future articles on:

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I wish you luck and hope you stop back by for updates and to leave your feedback.

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