I know that with the economy and business the way it is at the moment, I have noticed many of our business clients are struggling to get new people through the door and have turned to us to help them market more successfully on the Internet and through Social Media.

So if you’re looking to get substantially higher profits from your business this year or wanting to supercharge your On-Line Marketing, then you MUST build a database of clients who are interested in what YOU offer.

The sad fact is that over 80% of small businesses never bring significant business through the internet, and yet the internet is an amazingly powerful tool which in the right hands and with the right knowledge can create a steady stream of highly targeted leads dropping into your mailbox on a daily basis.

Find out how :
http://www.leadgenerationsuccessonline.com/

It’s now possible to build incredibly powerful “Lead Generation” systems which work on autopilot, and the great thing is, once you’ve built one, you can go on to build a few, or many.

The potential is massive

Now you can make the difference to your business future by joining us on a powerful and mindset changing 8 week online coaching program where we will show you how this effective lead generation system works for any product, service or business, no matter what size or what industry.

Take the first step by watching the video and claiming your F*R*E*E Facebook Fan Page “Like & Reveal” script which we know can quadruple the number of people clicking the “Like” button, all part of the lead generation process.

Over the weeks you will get so many proven techniques, hints, tips and workarounds which you can access in the private member’s only website which contains all the archived webinar recordings for you to watch again plus additional video tutorials supporting you in your new “Lead Generation” programs.

Discover how to come from a position of marketing abundance, find out who you true target market is and how to get in front of them using free tools from Google. Know the secret to building lead generating websites for less than £10 and how to spread your marketing message through Social Media.

If you’re serious about your business taking the Internet by storm, then you cannot afford to miss this crucial part of the equation.

The truth of the matter is that the Internet is where your potential clients are, and you need to occupy that space to tap into the massive opportunity marketing on the internet has to offer. We can show you the quickest marketing strategies which are proven to work.

Take action and get ahead of the competition!

Watch the first video here and claim your free fan page script.
http://www.leadgenerationsuccessonline.com/

Still using www.GoDaddy.com to register all our domains.

I have been going around the country putting on the highly successful “Lead Generation Success” Workshops which has shown that a simple system, implemented professionally can generate a ton of targeted leads into any business for all of the products or services on offer.

However, I have been getting a lot of emails and other communications via Twitter and Facebook that people either can’t make the event or they are not even in this country. So I have decided to look at a different format and have decided to use the awesome power of the Webinar.

Find Out More By Taking A Look At Latest Video On The
“Lead Generation Success” 8 Week On-Line Coaching Program
which starts on 22nd february 2011

Many of you may know my wife Simone helps businesses with Webinar hosting and promoting. So we know it’s a great platform. Accessible and easy for people to use. I truly believe it will be massive in 2011.

The program will also have a Members Website at the back end which will contain all the Recorded Webinars, just in case you miss one of the broadcasts or you simply want to watch it again, and I know you will. I intend to really pack some incredible information into these Webinars.

The back end Members Website will also have additional video going even further into the subjects we are talking about to help you get the very best from the 8 Week Coaching Program.

I will be joined by my good friend and Marketing buddy, Dave Lyons who I’ve worked with on many a Marketing Project. I’ve know Dave for about 8 years and he’s always been one of the guys who directs marketing campaigns from within the company. Now we’re unleashing him to the outside world. He has a mountain of knowledge and experience and it’s just a thrill that we are doing this 8 Week Webinar Coaching Program on “Lead Generation Success” together.

HEY – IT’S NOW AVAILABLE TO BOOK ONTO!!

And as a thank you for just checking the site out, we will give you for FREE a facebook ‘Like & Reveal’ script worth $50

Here is the link
http://www.leadgenerationsuccessonline.com/

Hi, It’s Andy Phillips here with a special announcement

https://www3.gotomeeting.com/register/461057646
[F*R*E*E Webinar] – Lead Generation Success
Sun, Jan 23, 2011 8:00 PM – 9:00 PM GMT

I’d love you to be there wherever you are in the world

We’ve all heard the phrase “the Money’s in the list” and it’s a fact that those marketers with highly targeted, large lists make more money from every promotion, it’s a numbers game. The problem is that there are many ways to get leads into the business, which one do you do first?

I have been going around the country with a 1 day workshop called “Lead Generation Success” which has focused on one method that works in any time of business, cost very little and brings in leads on auto pilot.

My philosophy is that “Lead Generation should be low cost to promote Abundance and Automatic To leverage Time”

Join me on Sunday
My friend Sohail Khan will be interviewing me on his popular webinar “Sohail Khan Recommends” webinar Where I shall be sharing how you can create a these Low Cost, highly targeted and automated databases.

https://www3.gotomeeting.com/register/461057646
[Free Webinar] – Lead Generation Success

Lead Generation is the lifeblood of every business and is responsible for business growth and business survival.

So join us this Sunday for a webinar hosted by Sohail with me as guest speaker.

We cover the following:
How to Automate your Lead Generation Process
How to construct high converting Landing Pages for maximum lead conversion
How To Use Social Media to drive targeted leads to your Website or Landing Pages
Successful off line Lead Generation Techniques

There is no cost to attend the webinar just register below:

===> https://www3.gotomeeting.com/register/461057646

You will not want to miss this ‘EXCLUSIVE’ webinar!

See you on the webinar

Warmly

Andy Phillips

www.businesforlife.co.uk

p.s. We have limited places available so make sure you register asap

===> https://www3.gotomeeting.com/register/461057646

Discover More About WordPress Squeeze Pages

Author Andy Phillips

Firstly let’s get one thing straight, Squeeze, Landing and Sales Pages can use a lot of the same technology such as the platform you use to present your Squeeze Page on. It could be a html built site or a site which uses a Content Management System such as WordPress, Joomla or Drupal.

It seems like the most popular choice is the WordPress Platform, and there are some very good reasons for that. WordPress lends itself to Landing Pages because of its ease of use where adding content to the site is concerned and its ability to use suitable themes which dictates the design.

There are some WordPress Landing Page Themes available which are worth looking at where all you have to do is add your content, a video and either a opt in form or a PayPal Button, and it’s done.

So what are the main components of a high Converting Sales Page?

It can be broken down in to 6 main sections. The first is the “Killer headline”, the idea here is to capture the interest of site visitors instantly. Most of the time they would have reached your landing page through one of two different routes, either from a search carried out on Google or another search engine, which is called organic search. The other way is through a paid link of some description, such as a Google Ad or through Facebook Advertising. Whichever way people get to your site, they have got there because they are searching for a solution to a problem. In the case of organic search (which is the one to really aim for when optimizing your site) the internet visitor would have put a keyword or phrase into the search engine and we have optimized our page to get at least on the first page of Google so we have a chance of getting this potential client to click through to our site.

Our Killer headline MUST answer the problem the searcher was looking for. For example, if someone puts into Google the query, “brown trilby hat” and gets presented with a host of results, one of which is your site, you want to make very sure that when that prospect clicks onto your site that the headline they read gives them the solution to their query such as, “Highest Quality Brown Trilby Hats At The Lowest Prices In Europe – Delivered World – Next DAY!!!” Now that’s an attention grabber!

Ok, the next item on our list which has proven to convert more people when included is a video. Video, has proven to keep prospects on a page longer and therefore giving you a better opportunity to convert them. It is a great idea to reinforce the sales message in the video, again stating that you have the solution to their primary problem. Technically you need a video which is wide screen and in High Definition if possible. The most important thing with a video is the message. Strong narration is essential.

Next we have our first “Soft Call To Action”. This is usually a phone number, this is mainly because someone may have been to your site previously and already decided to use your product or service and just need to contact you. The other reason is that your headline and video were so good and the phone number in a prominent place will spur them into action.

The next element is the supporting text or “Body Copy” as it’s known. This has to be carefully written; in fact this could be the most difficult part of the process of putting together a great Squeeze or sales page. But here’s a bit of advice. Just be succinct and tell the truth about your product or service. Don’t try and be clever for the sake of it and focus on benefits rather than features. If fact, bullet point features and explain concisely the benefits of those features below them.

It’s also a great idea to look at other sales pages and see how they have been put together. The next part of the equation is getting their information. In other words getting a lead, this is exactly what a squeeze page is for. Never try to sell a product, concentrate on getting a “Name” and “email”. To be able to do this we need to use the last two elements in conjunction.

1 – Free Gift or “Ethical Bribe”.
2 – Opt In Form, to capture the lead.

It is a fact that people are more reluctant to give their name, email or any other data without a really good reason. That reason is usually that you will give them something of great perceived value in exchange for their details.

This is where the “Ethical Bribe” concept comes in. Depending on your niche or industry, you will need to create something that people want; this could take the form of a specially prepared report, a specialised technique, or a clever way of doing something which most people have no idea about. The report does not have to be a downloadable document, it could be a DVD or CD delivered to their door, that’s if you need their address on your database. If not, then you can create a simple video or audio series.

The point is that the prospect has to see this as a really good deal, and therefore prepared to give you their details.

A sales page is very similar, with the exception that you want them to click on a “Buy Now” button and purchase something. This works best with downloadable product.

Building these sites is very easy with the right WordPress Squeeze Page Themes , all you have to do is add the text and the video and publish.

The Six Elemants Of A Squeeze Page Are
1 – Killer HeadLine
2 – Video
3 – Soft Call To Action
4 – Supporting Text (Body Copy)
5 – Ethical Bribe 6 – Opt In Form

Article Marketing Strategy – Abundance Marketing

Author: Andy Phillips

Article Marketing is a good way of gaining both backlinks and traffic, and more powerful than many first realize. In fact, some people use it solely for the backlink value, and by doing so, are ignoring a potentially incredible source of extremely targeted traffic.

One argument regarding article marketing is that it is a ‘short term’ solution, which basically requires you to submit content to a third party website as opposed to building up your own. While this is very true, at the same time, it is a way that you can tap into the already-high page rank and reputation of article directories, hence the good backlink potential.

What you end up with is a High Page Ranked site, which gets found in search result that basically advertises your website, which is fantastic.

Now how can you use the articles you have already written and create an abundance of content. Let me quickly run through a traffic driving strategy which has worked on many occasions, In fact I will be using this series in the same way.

Re-purposing Strategy

Let’s go from an article you have written already, or one you will prepare especially for this exercise. Get an article which points toward a product or service you provide, let’s not forget we are trying to make money with these strategies, so target the article to build a need for a sale.

Make sure the article is keyword rich and uses language which surrounds the product or service. In essence what we are going to do is turn your article into other types of media. This is again ensuring that we come from a position of abundance not scarcity. Abundance in this instance is quite simply to dominate multiple media platforms with the same information. All this information is tied by the same keywords and phrases right across the board.

Multiple Media Platforms – Same Information

For this strategy, you need to understand that Optimisation is all about links, linking from sites of authority, internal linking in fact any link that enables both the search engines to understand what niche your site’s targeted at, and for your human audience to get to the information they are looking for quickly. Both of these need you to decide on your keyword or keywords.

1 – Post To Your Blog (Or Website) – Create A Landing Page

Part 1 – Firstly get your article on your Blog or your primary website, this will do a few things. Firstly create more living content for your site which is looked upon favourably by the search engines, but it also beds your article in. When you put writing into a forum where you know people WILL read it, you tend to put more care into it. You do you best with the spelling and the way the sentences are constructed. It’s also a goo place to make sure you have enough keywords in the article. Part 2 – Create a “Landing Page” with a chosen “Call To Action” – This could be a sales page specifically there to sell a product or service. It could be a “Squeeze Page” focused on just getting people on to your list. Keyword focus should be on the url, titles, headings and body text.

2 – Submit your article to “Article Directories”

Go to Article Directories and submit your article there. These are great places to get back-links to your chosen site, your “Landing Page”. The Articles Directories should all have a “High Page Rank” such as ezinearticles.com which has a Google Page Rank of 6 and an Alexa Traffic Rank of 105. You could also look atArticleBase Where people can pick up your aticles for their blogs with the caveat that all pst must carry your link to your site. So in other words, not only do you have article on a popular site, you may have a number of blogs running your article as well.

3 – Create A PDF

Creating a.pdf document is not only a great way to distribute your information in a format which can not be changed, you can also upload your pdf to sites such as www.scribd.com

The great thing is that.pdf documents are fully searchable which means the search engines or spiders can read what’s on them. You can put hyper-links in the document so a really great format.

4 – Create A Slide Show

From the information in your article and the pdf you can extract or distil a bullet pointed and descriptive presentation which expresses the core essence of your message with site addresses and keywords. You can upload these presentations to sites such as:

www.slideshare.net - www.slideboom.com - www.scribd.com - www.authorstream.com - www.sliderocket.com in fact Sliderocket is one site I think you should take a look at closer. I think it has some great video making potential… but I’m going to cover this in another post.

5 – Create A Video (Create Channel)

If you don’t have a YouTube Channel then it’s about time you did. If you have a gmail account then sign up through that but get on board with YouTube. Just so you understand the importance, YouTube is the second largest search engine in the world.. You notice I said Search engine!!! – People are searching for solution to their problems. If your article solves peoples problems then you can easily create some short videos even if they are power point based. In fact you could read from your article and use the slides you prepared for your presentation. All you have to do now is to use screen capture software like Camtasia for PC orScreenFlow for the Mac. A great alternative is screenr.com which is FREE and a fantastic. Really quick to use and gets screen captured videos on to facebook, twitter and YouTube in only a few minutes.

6 – Strip Out The Audio And Create A MP3

Stripping out the audio from your video provides the opportunity to do a few really cool things. The first is to create audio bloggs or audio files in your website. The second is to create some free audio downloads which can be used as a valuable free gift in exchange for their email.. Ethical Bribe!! Third, you could create CD’s to give away or sell and finally if you go over to www.podcast411.com you can find out how to create podcats of your MP3′s

7 – Upload To iTunes As A PodCast (Create Station)

This is a bit more advanced but well worth exploring. If you are using WordPress then you can create podcasts for iTunes using a plugin called PodPress. or usepodcast411 (above) Creating a subscribable podcast again increases your internet presence and consequently increases the chance of targeted client finding you.

In fact that’s what this is all about… driving traffic to your site or Landing Page by dominating as many on-line media types as possible. The reason we put it together in a strategy is simply so you get as much of this done as possible.. But even if you only did half what I have suggested you see a dramatic rise in the number of visitors to your site..

All you have to do now is make sure your site converts and you’re on to a winner

Andy Phillips is an internet marketer and Director of Business For Life http://www.businessforlife.co.uk writes a Marketing blog http://www.andyphillipsblog.com/blog/ and producer of the “Squeeze Page Theme Pack http://www.squeeze-page-wordpress.com/

Article Source: http://www.articlesbase.com/internet-marketing-articles/article-marketing-strategy-abundance-marketing-3878853.html

About the Author

Hi I’m Andy Phillips As an introduction to me and my company I’d like to first offer some business advice which was given to me about 20 years ago when I first started my own business, a very good friend of mine and a business mentor to me said “There are two things that define successful businesses, the first is to find something your passionate in and build your business around that passion.

The second thing is only work with people who are as passionate as you” Now this I have found to be a tall order, however, I can honestly say with my hand on my heart that when I have worked with people as passionate as I am, success blossoms…

So, let me tell you a little about me. I am a Musician; I play drums in a Metal Band called Vine Messiah (www.vinemessiah.com) One of my passions I don’t make a great deal from except massive enjoyment!

My main business passion is Internet Marketing and specifically the technology behind it. Because of that we provide Internet Marketing Campaigns for our clients and also teach the technology to anyone who is interested in learning it.

We do this through 1 and 2 day Workshops and also through our incredibly popular 1-2-1 Mentor Program. Contact me via email andy@businessforlife.co.uk Here’s to YOUR Success Andy Phillips Andy Phillips: Mobile: 07867 546 101 email: andy@businessforlife.co.uk